Wednesday 30th April 2008, 14:30-15:30, Room S0.11, Social Studies Building

Guest Seminar led by Gabrielle Emonds-Baker

• Translation and Business: How translation theory can be used to improve the quality of tender responses

Gabrielle Emonds-Baker has an MA in Translation Studies and an MBA and is an accredited member of the Association of Proposal Managers. At present she is Senior Proposal Manager at Ericsson, the worlds largest telecommunications equipment supplier. She also translates Proposal Management related literature and Websites. Following her MA dissertation The Language of Tenders she is currently researching how the language of proposals influences the buying decision of customers and how translation theory can help to improve the quality of tender responses.

This event is open to all - Attendance is free of charge