Leading gambling companies have voluntarily agreed to a 'whistle-to-whistle' television advertising ban during live sports broadcasts. Dr Philip Newall, Applied Psychology researcher at the University of Warwick, argues that we need to now turn our attention to online advertising.

He comments:

"The whistle-to-whistle ban on gambling advertising during televised sport is a step in the right direction. Research I've been involved in has found that this advertising is targeted toward bets that are highly profitable for the bookies, but which many fans are fooled into thinking are good offers. But I'm worried that the same advertising will continue online -- which the scale and impact of is much harder to track."