Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This module is designed to familiarise you with current issues in researching culture and communication in business and professional contexts, introduce you to a range of data collection methods and analytical options relevant to this, and help you develop relevant skills in data collection and analysis. You will also be introduced to ethical issues in research and provided with guidance on how to design, plan and manage a small-scale research project.

Principal learning outcomes

By the end of the module the student should be able to identify different approaches to research, to identify and describe a range of relevant methods for collecting data in business, professional and intercultural contexts, to describe relevant procedures for analysing data quantitatively and qualitatively, and to identify the different elements in a research proposal and understand how these relate to one another.

Timetabled teaching activities

16 hours in Term 2 made up of lectures and seminars

Departmental link

Other essential notes

10 credits

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: ET912-10)
A (Assessed work only) 2000 word assignment 100%

Module availability

This module is available on the following courses:



Optional Core