AXA Research Fellowship, AXA Research Fund, Univerisity of Warwick, 2008-2011

UK/China Scholarship for Excellence, Ministry of Education of China and Department for Innovation, Universities and Skills (DIUS) of U.K., 2008-2011

Best Master’s Dissertation Award, Shanghai Municipal Education Commission 2008, Fudan University 2007

Best Paper Award, 4th JMS Conference of China Marketing Science, 2007

Annual Best Paper Award, China Marketing Association, 2006

Chinese Marketing Scholar Forum Grant, University of Hong Kong, 2006

Best Paper Award, 4th Conference of Chinese Psychology and the Development of the Western Regions, Chinese Psychological Society, 2005

People's Scholarship, Fudan University, 2005, 2001

Best Bachelor's Dissertation Award, Fudan University, 2004

Graduated Magna cum Laude, Shanghai Municipal Education Commission, Fudan University, 2004

Unilever Scholarship, Fudan University, 2003, 2002

Citibank Scholarship, Fudan University, 2001